Recently adidas signed the climate protection charter for fashion industry at the UN climate change conference. They committed to becoming carbon-neutral by 2050 with an interim target of a 30% reduction in its overall carbon footprint by 2030.In addition, adidas is committed to using only recycled polyester in every product and on every application were a solution exists by 2014.
New figures reveal we are now producing nearly 300 million tons of plastic every year, half of which are disposables.
The Ultra boost running shoes are in partnership with marine conservation parley for oceans and contain around 5% 500ml bottles of recycled plastic bottles. The plastic used to manufacture the shoes is sourced from parley for oceans which are based in the Maldives and along 1,000 coral islands off the western coast of India. The waste is made into a yarn becoming a key component of the upper material of adidas footwear.
The upcycling is the newest sustainability trend with the retail industry. This is the reusing of discarded objects or materials to create a product of higher quality with the use new technology innovations, recycling plastics is becoming more efficient and popularly used in consumer products. Many retailers are jumping on the sustainability trend and creating different ways to recycle old goods. By 2020, Adidas wants all of their shoes to be made using recycled plastic, which is good for the health of the planet, but it's good to know that their first foray into sustainability has been a success.