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PACJA Initiatives

PACJA acknowledges the critical role media and journalists play in shaping the opinion of citizens in a given country. Through this objective, PACJA has been able to build a remarkable media presence, in Africa and internationally.

This interaction with African journalists has laid the foundation for robust and consistent collaboration. The result has been outstanding. There has been increasing and noted coverage of the environment and climate change news across Africa.

These have taken many shapes which include news, features, opinions, commentaries both in print, online and broadcast (in radio, television, and YouTube).

In 2013, PACJA facilitated the establishment of the Pan African Media Alliance on Climate Change (PAMACC) aimed at motivating and encouraging journalists to consistently engage in climate change and environmental reporting.

PAMACC is one of Africa’s associations of environment journalists aim is to support journalists to improve their reporting on climate change. PAMACC also has regional coordinators, who will encourage journalists to set up national bodies in each country.

PACJA will continue to support such vital efforts until a time initiatives like PAMACC will evolve into autonomous platforms spearheaded by the sector without PACJA’s continued supervision and patronage. It is anticipated that PAMACC will be the coordinating network on journalist’s mobilization.

Click here to follow Pan African Media Alliance on Climate Change (PAMACC) news, updates and other events.

The ACCER Awards Finalists Academy (TAAFA) is a stable PACJA’s dynamic and innovative strategic intervention plan. It is a driving force to the already existing training and reward schemes, but, also ensure sustainability of the capacity building project.

Sterling effort in environmental coverage 

There was a need of encouraging display of knowledge on core concerns and especially on climate change and its impact on diverse populations in such areas as livelihood, energy, food production, energy production and use as well as keeping children in school, among several other concerns of cardinal proportions and need for more deliberate and proactive education of journalists on environmental policies and global standpoints.

The annual selection of TAAFA candidates is simple: Journalists entering the ACCER Awards Competitions are selected in the preliminary stage, called finalists stage. These journalists automatically qualify to attend the Academy (TAAFA) which is held prior to the Awards Gala Night where the Winners would be announced. The training that took place at the Milele Hotel in Nairobi was the introductory phase to TAAFA. To help transform this training into TAAFA, PACJA seeks partnership with relevant organizations to host the participants for a longer period, and to bring additional experts as resource persons for the training process.

The ACCER Award is aimed at recognizing African journalists who have excelled in environmental journalism. It seeks to encourage constructive environmental focus in African media, both at the policy formulation and implementation level and at the level of public awareness and participation in environmental protection and preservation 

PACJA and partners have been able to translate the concept into a tangible and concrete outcome that has generated remarkable interest among journalists, media houses and other stakeholders.

In building on the success to deliver an Award Scheme that will be the most prestigious environmental incentive in the African continent, we will draw lessons from the 2013 Awards.

In the inaugural Awards Gala night, judges observed that they did not find an entry item that warranted the best Award due to what they termed as low quality of entries. Among other observations and recommendations were:

Specific Objectives

1. To bring out and propagate “African narrative” on climate change in international climate change and sustainable development debates

2. To motivate Journalists and media houses in Africa to effectively cover and report on Climate Change and Environment

3. To illuminate innovative best-practice approaches both in Policy and Practice towards response strategies and programmes.

4. To enhance proactive media participation in African climate change discourses with a view of perspectives and narratives.

5. To sustain and boost coverage of Climate Change issues by Journalists in the mainstream media.

6. To promote and create awareness about opportunities existing green investment both in public and private realms

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